How to unleash the power of the crowd – tips to make your request go viral.
Now that you've made an inspiring request, it's time to get it out there! Out in the open for people to find, see, join and share. We can help. Check out our tips here, co-created with the community of starters.
Need more help? Don’t worry, just ask us at support[at]liveondemand[dot]com.
GET YOUR GOLDEN TICKET HOLDERS TO HELP
HOW TO PROMOTE YOUR CAMPAIGN
- Prepare your audience
- Gather a team
- How to pick an speaker to start a campaign for
- Make a list of people that you know who also want to see your favourite speaker live
- Setting a ticket price and amount of people
WHERE TO FIND FANS
GET YOUR GOLDEN TICKET HOLDERS TO HELP
If you’re on Facebook and you started a Facebook event for your campaign then this is also a great place to get in contact with the people who support the campaign. You can see who clicked ‘going’ and you can instantly send them a message. It’s a very easy way to get in contact with people and ask them to help you with the promotion of the campaign. You can also just post a message on the Facebook event page to reach everyone who joined but people usually feel more inclined to help you when you approach them personally.
On your campaign page you will find a comment box. (Screenshot) It allows people to comment on the program proposal but it’s also a place to start a discussion or the reply to people who joined your campaign. Get in contact with them and ask them to help you with the promotion.
On your campaign page there is a tab called ‘Updates’. We post updates for you about the upcoming deadline, when a lot of new people that joined in a week or when there's intersting news about your favorite speaker. At this moment it’s not possible to post an update yourself, however you can always send us an update text and then we can post it for you. The update will then be send to everyone who bought a ticket and everyone who follows your campaign.
HOW TO PROMOTE YOUR CAMPAIGN
Twitter is a great way to reach a lot of people, especially when you use the right #hashtags. What are the right hashtags to use? Well it’s always a good idea to use the name of the speaker. Furthermore you could describe the category an speaker belongs to, are they a #lean, #ux speaker or maybe a #writer? You could also look at the Twitter profile of the speaker (if they have one) and check which #hashtag they use a lot.
On Twitter you can also mention people by putting an @ before their Twitter name. There are a lot of influential people on Twitter and the platform makes it easy for you to reach out to them.
So what should you send them? Well anything that you think will convince people to join your campaign.
Bloggers usually have a very specific target audience. This means that if you find a blogger that writes for the audience you’re trying to reach you have struck gold! When approaching bloggers you should always try to pitch them a story. Don’t just say ‘I started a crowdfunding campaign for this speaker’ but emphasise the news value and talk about what makes your campaign so unique. The same goes for approaching journalists. You can look in the papers and see who writes articles that are related to your speaker. You can usually find their e-mail addresses on the newspapers website (if not then you can always call the newspaper and ask for it). Journalists usually need a ‘hook’, something that gives the story a new or different angle. So make sure that you mention this in the first e-mail that you send.
There are also a lot of free news website on which you can post your own news articles, for example dichtbij.nl.
Make poster, flyers, stickers, badges, set of some fireworks, anything that will get you’re campaign some attention. It’s also a great idea to look for an event were you could promote your campaign. If you find one of these places or events, let us know and we’ll help you with the promotion (like we did with starter Bob).
Posting messages about your campaign on your personal Facebook is a great start. Most important thing to keep an eye on is that you explain your campaign in an easy way so that others cannot just understand it better but will also remember it better.
Also you can always mention the speaker in the posts (if they have a Facebook page of course). You can do this by putting an @ before the name of your speaker. It’s also always a good idea to use a photo or video in your post, this attracts more attention then just plane text.
Besides those posts you can also start a Facebook event for you campaign. This is an easy way to invite all your Facebook friends to join. Furthermore it’s also very easy for those friends to add their friends to the event and so on. It gives you the ability to reach a ton of people in a relatively easy way. Also everyone who joins is notified when you post a message on the event page, so this gives you the opportunity to reach out to those who joined.
The more personal the ask, the more likely someone will be willing to participate in your campaign. Now we understand it's a lot of work to send all your hundreds of friends a personal message. So what you could also do is start big by sending everyone a group e-mail or message on Facebook and see who responds in a positive way, then send those people a personal message to make sure that they actually buy a ticket. You could also make a Facebook event, see who says they’re attending and check if all of them actually joined the event. That way you reach a lot of people at once but also make the message more personal for those who show interest.
Some people love surprises, but when starting a crowdfunding campaign it’s usually better to prepare your audience. Tell them about the campaign before it’s live rather than surprising them with it once you’ve already launched it. If you tell them before hand you can already estimate how many people will join the campaign. It’s also a way to already gather an exited crowd around you and give the campaign a successful start. Furthermore it’s an opportunity to ask them for feedback. Would they support the campaign? What do they think of the ticket price and the amount of people? What kind of performance do they want it to be? Etc.
You can either start a campaign by yourself or with a team. If you would ask us, we would suggest starting a campaign with a team. Why? Because campaigns run by teams have a better chance of success than campaigns run by one person. Being a team also has a few benefits:
- You have a much bigger network that you can reach
- You can divide tasks
- Brainstorms for new ways to promote your campaign are more productive with a team
- Celebrating success with others is way more fun than celebrating by yourself
So see if you can gather a group of friends or fellow fans of your speaker before you start a request.
The possibilities are endless. There are no rules; you can pick anyone you like. But the bigger the speakers, the more people you will need to find and the more time it will take for us to book him or her. For example if you start a crowdfunding campaign for Mark Zuckerberg you’re going to need a whole lot of people, besides that he is a very difficult man to contact. But don’t let it stop you! It has been done before and it can work!
Part of the preparation could be to make a list of people that you know who also like the speaker you want to start a campaign for. This list can be of friends but you could also start thinking of influential people within the target audience of your speaker. For example if you start a campaign for a comedian, are there any Dutch comedians that like him/her as well and who might be interested in supporting your campaign? If you think about all this before even launching the campaign you can make much faster start with your campaign and make the most of the sixty days you get to find enough people.
You get to set your own ticket price and amount of people you want at the performance of your favourite speaker. We understand that it might be difficult to come up with either one of these on your own so here a few things you can look into before setting a ticket price and amount of people:
- What are the average prices people pay for a ticket to see this speaker?
- What is the average amount of people that go to a conference of your speaker?
- What kind of performance do you want it to be? Small and intimate, which mostly means less people and a higher ticket price than average, or a big show with lots of people?
If you still find it difficult to come up with a ticket price and amount of people then we’re here to help you. Just send us an email at support[at]liveondemand[dot]com.
WHERE TO FIND FANS
The easiest place to start with is the Facebook page of your favourite speaker. You can post a message on the speakers Facebook page. All the people that look on the speakers’ page can see this message which makes it an easy way to reach a lot of people at one time.
The same goes for fan pages on Facebook. If your speaker has one it’s definitely a good idea to post a message there as well. What you can also do is reach out to the person that ‘owns’ the fan page. If they post a message on the page it will reach even more people.
You could also look at it from a broader prospective and target a whole genre at once. For example, if the speaker you like is a lean specialist then you could look into Facebook pages that are dedicated to the lean segment.
Besides finding fans online it’s also a good idea to see where fans of your speaker are in the offline world. Is there a fan club that has events? Is there a tribute band that performance somewhere? Any place with a lot of fans of your speaker is a great place to promote your campaign.
Forums might seem a bit old fashioned but they’re highly effective when trying to find a group of people who share the same interest. One of the biggest and most diverse ones is FOK, which has topics about almost anything. But the best way to find a forum or forum topic that suits your speaker is to just use Google.
Twitter is great place to find people with the same interests as you. If you type the name of your speaker into the search bar it will show you all the Tweets that mentioned them. You can also search for hash tags # and @mentions. Which means that you could also look for words and names that are related to your speaker.