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Eric Ries

808 fans and 15 sponsors made it happen

Eric Ries

to Amsterdam, The Netherlands


Talking about an afterglow. Yesterday was the biggest crowdfunded event ever (looking at ticketsales revenue), obviously facilitated via our platform. A bunch of Eric Ries fans started a campaign to get him live in Amsterdam and that happened yesterday.

In a lean and mean startup surrounding we've found the perfect location to host the event. Even at the early calltime of 8 it was a magical place to be. (Also, we've added our own red Live on Demands sauce). Coffee was ready, a traffic jam was happening on the highway exit and we felt like kids having their birthdayparty.

As soon as it was 9 o'clock our very own co-founder Thijs opened the exciting day and passed on the mic to the special envoy of our Dutch startupscenery Neelie Kroes.

She lid up the room with a edgy but very impressive speech about how she's fed up with bureaucracy, how change can only come from action and referred to the Japanese Muda, Mura, Muri. Which means: the art of adding value and decrease waiste in all shapes and forms in an organization.

Next up was our hero of the hour, Mr. Eric Ries. (Imagine a big round of applaus). Eric addressed his former work, experiences, learning, best-practices and failures. He's the kind of speaker you keep on listening to and stay hungry for more and more. The coffeebreak was both the end of the first part and made room for the panel where Eric was joined by two other Lean startup experts. Four speakers of Twoodoo, Peerby, Philips Digital and Sanoma Labs fired their cases to Eric and the panel of experts to get lean answers to less lean challenges. For a moment we felt as if we were in Silicon Valley and that's a good thing!

The afternoon was filled with room for discussions, Q&A's and practicing the Lean startup method for all guests there.

We would like to make a special 'hear-hear' to the tables from Rockstart and Adobe to have stayed the longest at the roundtablesessions. Well done, guys!

Over diner we looked back at a very special and memorable day for us as Live on Demand. Not only is it our biggest event so far, also the biggest ever in ticketsales. This would be the place to thank our partners and enablers: eFocus, Startup Bootcamp, Sanoma Labs, Philips, ING, Innoleaps, Adobe, TomTom, Rabobank, Startup Delta, American Bookcenter, Rockstart, The Next Speaker, BNR, Marketingfacts and Lean Startup Circle.

On to the next one!


B. Amsterdam, Johan Huizingalaan 763a, Amsterdam

Starter Experience

With The Lean Startup, Eric Ries initiated a global movement, with meetups in 94 cities. He is a very inspiring speaker too.
Started by

Started by Thijs Sprangers, Robbert van Geldrop & Tessa Sterkenburg

About Eric Ries

Eric Ries is a Silicon Valley entrepreneur and author recognized for pioneering the Lean Startup movement, a new-business strategy which directs startup companies to allocate their resources as efficiently as possible. He is also a well-known blogger within the technology entrepreneur community. In 2011, Ries collected his Lean Startup philosophy into a book, titled The Lean Startup: How Today's Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses. Some high-tech companies employ the Lean Startup philosophy, including Intuit, DropBox, Wealthfront, Votizen, Aardvark, and Grockit. Ries's blog posts, entrepreneurial advice, and books have been featured in Reuters, CNBC, MSNBC, The Wall Street Journal, TechCrunch, The New York Times, Inc. Magazine, Forbes, and Wired Magazine.

In the media

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